Opening your First Restaurant? Here’s How to Raise Capital

Opening up a business for the first time in any industry is difficult. Opening up your first restaurant is even harder. Restaurants are capital-intensive and expensive to build out, and the stabilization period is long and uncertain. Compared to experienced business owners with a financial history, first-time restaurant owners will have limited access to sources…

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Restaurants Get Creative with #Experiential Marketing

Goodbye paid advertising; hello custom hashtag. Although restaurants have long used events to attract and retain customers, experiential marketing lets restaurants deliver unique, exciting and constantly-changing brand experiences. By organizing special events and making them readily “share”-able for social media, restaurants are reaching broader, more diverse audiences. Make Customers Part of Your Marketing Team Experiential…

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Blockchain and Retail: What Retailers Must Know About Cryptocurrency

Blockchain and retail: Is it a marriage made in cryptocurrency heaven? Only time will tell. Many major retailers, such as Overstock.com, Newegg.com, Microsoft and Reeds Jewelers, Inc., have accepted bitcoin payments for years. Cryptocurrency payment gateways abound. Companies like BitPay serve the cryptocurrency market exclusively, while others like Shopify are well known to online retailers…

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The Next CRE Frontier: Recruiting Artificial Intelligence and Big Data to Boost Projects’ Performance

Alexa, get me our tenant mix recommendations. OK, maybe it’s a stretch to think Amazon’s digital assistant will be providing commercial real estate insights anytime soon, but these days, more commercial real estate investors are turning to Big Data and artificial intelligence to help produce forecasts and valuable insights on property performance, long-term tenant behaviors,…

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