April 30, 2026 – Erin O’Connor-Bell, Wealth Director, Financial Planning and Client Experience at Aprio Wealth Management, was quoted in Fortune in an article examining how high earners are responding to rising costs and “wealth creep” by making more intentional spending tradeoffs.
In the interview, Erin shares her perspective on the growing trend of selective spending, where individuals with higher incomes cut back on everyday purchases while continuing to invest in meaningful experiences. She explains that many clients are consciously choosing lower-cost options for items like groceries or transportation so they can prioritize travel, dining, concerts, and other experiences that foster connection and well-being.
Erin emphasizes that these choices are often rooted in personal values rather than financial stress. She notes that while inflation has made households more cost-aware, spending decisions are frequently shaped by upbringing, emotions, and an individual’s relationship with money. Her role, she said, is to help clients understand the short- and long-term impact of their choices and ensure their spending aligns with what matters most to them.
Read the full article in Fortune.