March 5, 2026 – Jay Cho, Managing Director of Tariffs & Customs at Aprio, shared his perspective with the Atlanta Journal-Constitution on the shifting landscape of U.S. trade policy and what companies should be preparing for as tariff measures continue to evolve.
In the article, Jay addressed the implications of recent legal rulings and the rapid introduction of new tariff actions, noting that organizations should not interpret these developments as a sign of easing trade pressure. “It does not mean tariffs are going away,” said Jay. “It reflects a broader and evolving trade policy environment where additional tariffs under other authorities remain a real possibility.”
Jay’s comments pointed to a critical reality facing businesses: tariff exposure remains a moving target. As global supply chains continue to shift in response to U.S. policy changes, Jay highlighted the need for companies to stay vigilant, reassess compliance strategies, and maintain forward‑looking planning to manage potential cost and operational impacts.
Read the full article with the Atlanta Journal-Constitution.