Aprio Relaunches HPC as Aprio Cloud

January 30, 2019

Aprio Cloud to provide businesses with real-time financial insights and personalized advice

Contact: Kayla Harris
770-845-8515 or kayla.harris@aprio.com

ATLANTA- Jan. 30, 2019 – Aprio, LLP, a full-service, CPA-led business advisory firm, today announced that it completed its acquisition of HPC on Oct. 1, 2018 and is relaunching HPC as Aprio Cloud.  Aprio Cloud combines the breadth and depth of Aprio services with the innovative technology and cloud accounting expertise of HPC.

Aprio Cloud provides real-time financial insights to global entrepreneurs and small-to-medium SaaS, eCommerce and professional services businesses ready to benefit from today’s latest technologies.

Aprio Cloud brings together more than 50 best-in-class applications, from companies such as Xero, Bill.com, Receipt Bank, Karbon and Expensify, to create an industry-leading technology stack that is turn-key and customized for each business and its respective industry. The technology stack delivers anytime, anywhere financial information through data visualizations and dashboards, allowing clients to make smarter, faster decisions.

“With the acquisition of HPC, clients will get their nights and weekends back, no longer spending time on accounting. They will also receive timely reporting on their actual performance, allowing them to grow profits by making sound business decisions with real-time data,” said Richard Kopelman, CEO and managing partner at Aprio. “With Aprio Cloud, owners and managers can use real-time data and personalized advice to take their businesses to their next, all on a cloud-based technology platform that’s customized to meet the unique needs of the company,” he said.

Aprio Cloud, through HPC, was an early adopter of cloud accounting, becoming a Xero partner in 2011, just as Xero entered the U.S. market. In 2013, HPC achieved Xero Platinum Partner status.  “Combining our market leadership in cloud accounting with Aprio’s highly-respected reputation, breadth of specialty services and global reach made sense for our business and our clients’ businesses as well,” said Bruce A. Phillips, founder of HPC. Phillips will serve as Managing Director and Partner of Aprio Cloud.

“HPC was one of the first members of Receipt Bank’s Accountant and Bookkeepers’ Program. They quickly became a Platinum Partner, proving their commitment to helping their clients be at the forefront of cloud accounting,” said Damien Greathead, Vice President at Receipt Bank. “I’m excited to see what’s next for HPC as they relaunch as Aprio Cloud and expand the services they offer,” he said.

The financial and accounting needs of small-to-medium businesses change across their business lifecycles. Aprio Cloud’s offerings scale as businesses mature, providing complete day-to-day financial support including virtual CFO services. Clients may select an Aprio Cloud service package that offers a fixed-fee model, providing unlimited access to a team of experts dedicated to each client’s unique business and accounting needs.

Aprio Cloud offers three convenient service plans:

  • Bronze:A great way to achieve a quick start with cloud accounting. Simplify doing reconciliation and data processing, and get help with data review and reporting, tax advisory, filing and compliance.
  • Silver: Make running any business easier. Outsource accounting and automate data processing. Access insights and advice for a greater understanding of financial information.
  • Gold:Plan for rapid growth, outside investment, global expansion and successful exit. Great for companies with multiple entities that need consolidated reporting. Get outsourced accounting, an HR department and virtual CFO for smarter planning and faster closings.

“I used to leave accounting meetings frustrated, confused or worried,” said Ben Katzaman, CEO of Wanderer Bracelets, an Aprio Cloud client. “With Aprio Cloud, I have real-time confidence in my numbers, projections and cash flow. Their eCommerce expertise is second to none. Aprio Cloud knows my industry and I always get rock solid advice,” he said.

For more information about Aprio Cloud, visit www.apriocloud.com.

About Aprio:
Aprio is a premier full-service, CPA-led business advisory firm based in Atlanta, Georgia, that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, cloud accounting and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Nonprofit and Education; Professional Services; Real Estate and Construction; Retail, Franchise and Hospitality; and Technology and Blockchain. In 65 years, Aprio has grown to 500 employees. To serve clients wherever life or business may take them, Aprio’s teams speak more than 60 languages and work with clients in over 40 countries.

Aprio is recognized as a Top 100 Accounting Firm in the United States and has been recognized as a Top Workplace for two years in a row by the Atlanta Journal-Constitution. In addition to its Atlanta headquarters, Aprio also operates in New York; Birmingham, Ala. and Sarasota, Fla. For more visit, https://aprio.com.

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