Dana Delivers: Culture with a Side of Creativity

June 6, 2022

Today’s franchisees are pushing the envelope to transform the traditional dining format into a creative experience that customers remember.

In this episode of Dana Delivers, SG Ellison, President of Diversified Restaurant Group and Franchisee of Taco Bell and Arby’s, reveals how his firm has embraced influencer and experiential marketing tactics to drive growth and keep customers coming back for more. Listen as SG shares real-life stories and best practices from his experience as a franchisee, including strategies that help him operate some of the highest-grossing Taco Bell and Arby’s locations in the world. Plus, SG tackles the topic of employee engagement, sharing how he strives to create environments that attract and retain franchise employees amid rapid growth.

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About the Author

Dana Zukofsky

Dana Zukofsky is the Restaurant, Franchise & Hospitality Practice Leader at Aprio, providing advisory, accounting and consulting services to help foster profitability and growth.