Dana Delivers is back! And there’s a lot to catch up on.
In this episode, Dana Zukofsky welcomes Mary Jo Larson, publisher of Franchise Times, for a candid conversation about how franchising is evolving beyond restaurants. From the rise of fitness franchising to shifting investor and lender priorities, they explore where capital is moving and why diversification is becoming a key growth strategy.
With a pulse on franchise finance and deal activity, this conversation offers timely perspective for operators, brands, and decision-makers navigating what comes next.
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