Ambra Wellbeloved shares insights on Strategic AI Adoption in Accounting

March 2, 2025 – In a Jan. 23, 2025, article with CPA Practice Advisor titled, “Beyond the AI Hype: Three Keys to Practical Use for Accounting Firms,” Ambra Wellbeloved, partner of managed services at Aprio, highlighted the importance of a strategic approach to AI adoption in the accounting profession.

Ambra emphasized that firms must go beyond experimentation and develop structured frameworks to integrate AI effectively. “Having a proper strategy in place was an essential step toward using AI to further our core business fundamentals,” she shared. By aligning AI initiatives with business goals, firms can enhance efficiency, improve client service, and drive sustainable growth.

To read the full article, visit CPA Practice Advisor.