Aprio’s Chief Growth Officer Cheri Husney Featured in LinkedIn News on the Evolution of Growth Leadership in Accounting

March 3, 2025 – Aprio’s Chief Growth Officer, Cheri Husney, recently spoke with LinkedIn News about the increasing role of growth executives in driving firm expansion, strategic acquisitions, and client engagement. As the accounting profession continues to evolve, firms are redefining their go-to-market strategies to stay ahead.

Cheri emphasized that modern accounting firms must look beyond traditional services and embrace a more comprehensive advisory approach to stay competitive. “We’re protecting the future of the profession, as both technical experts and business developers,” she said. “For firms that are looking forward and wanting to be part of the future, they recognize that a variance in the go-to-market model has to change.” She highlighted how growth executives play a key role in shaping M&A strategy, broadening service offerings, and strengthening client relationships, ensuring firms remain dynamic in a rapidly shifting market.

To read the full article, visit LinkedIn.