Eric Krucke Explains How Strong Financials Drive Business Value in Inc.

August 26, 2025 – Eric Krucke, Director in Aprio’s CFO Advisory practice, was featured in Inc. with an article titled “Why You Need to Lock Down Your Financials.” In the article, Eric explains why cash management is the top factor in business survival and warns that weak financial operations are a major red flag for investors, banks, and buyers. He emphasizes that timely, accurate reporting and audit-ready statements are essential foundations for raising capital, borrowing money, or selling a business.

Eric advises business leaders to implement the “five-day close,” strengthen accounting talent, and shift finance teams to spend 80 percent of their time looking forward rather than backward. He stresses that cash management should extend beyond finance, with every functional leader, across sales, operations, HR, and IT, acting as a cash manager to drive long-term value.

Read the full article on Inc.