Aprio Announces Firm Foundation Rebrand, Changes Name to Firm Alliance

ATLANTA – Aprio, LLP, a nationally ranked business advisory and CPA firm, announced today that their Firm Foundation program will be rebranded as the Aprio Firm Alliance, effective immediately.

The alliance’s rebrand confirms Aprio’s dedication to reaching and connecting with small and mid-sized CPA firms, providing vital resources to scale their business and enhance their capabilities to serve clients. Aprio will maintain the current model that was adopted with the transition of RSM’s Firm Foundation in 2021 and will continue to create strategic value for accounting professionals nationwide. The rebrand precedes the launch of a new, exclusive member portal and the alliance’s upcoming annual member conference.

“The Aprio Firm Alliance demonstrates Aprio’s dedication to building strong relationships with the nation’s best, growth-focused firms to drive their success,” said Richard Kopelman, Managing Partner and CEO of Aprio, LLP. “We aim to support and advance the accounting profession in critical areas for our members by sharing breakthrough knowledge, innovation and growth strategies, and leadership best practices.”

The alliance is designed to offer a breadth of resources to small-to mid-size CPA firms. Members have access to specialty services including R&D, business valuation, international tax, blockchain, cybersecurity, as well as private equity services to proactively grow their businesses and comprehensively service their clients. The strength of the alliance is structured around providing meaningful connection, collaboration, coaching, leadership development, and dedicated peer groups.

“Our goal is to reach members of the CPA community across the nation and help them double the national growth average to achieve a minimum of two-times growth year over year with support from the Firm Alliance,” said Mike Maksymiw, Executive Director of the Firm Alliance. “Our new brand better aligns with the true benefit of membership – a collaborative community and unrivaled expertise to help firms achieve what’s next.”

For more information about the Aprio Firm Alliance, contact Executive Director, Mike Maksymiw at Mike.Max@Aprio.com or visit AprioFirmAlliance.com.

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About Aprio

Aprio is a premier, full-service business advisory and certified public accounting firm that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, outsourcing, talent solutions and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Nonprofit and Education; Professional Services; Real Estate and Construction; Restaurant, Franchise & Hospitality; and Technology and Blockchain. Headquartered in Atlanta, Georgia, Aprio has grown to over 1,100 team members. To serve clients wherever life or business may take them, Aprio’s teams speak more than 60 languages and work with clients in over 50 countries. For more, visit https://www.aprio.com/.

Media contact: Jordan Haywood, 770-353-3180, jordan.haywood@aprio.com