Accounting Support That’s More Than Skin-Deep for a Vegan Beauty Brand 

By: Danielle Hammac, CPA

At a glance

• About the Company: Freck Beauty is a clean beauty brand offering vegan and cruelty-free products since 2017. Freck continues to transform the beautyscape with innovated products and a commitment to originality.
• How Aprio helped: Like most startups, Freck Beauty began to see a need for streamlined accounting processes and sought Aprio’s help updating and organizing their books.
• Next steps: If you are interested in streamlining your business processes so you can focus on growing your brand and expanding your market presence, contact us today.

Schedule a consultation

The full story:

In 2017, Freck Beauty launched with a focus on vegan and cruelty-free skincare and makeup products. Today, the brand is a fan-favorite among celebrities, influencers, retailers, makeup artists, and Gen Z consumers. Their products are available at national retailers, on their website, and through various beauty subscription boxes.

As Freck Beauty grew rapidly, they recognized the need for financial expertise to keep their books in order and scale their market presence. That’s when they turned to Aprio, recommended by a well-known beauty brand. Remi Brixton, Founder and CEO of Freck Beauty, says being referred to Aprio by another beauty brand provided confidence to engage in our services.

“Aprio was referred to us by a best-in-class brand,” says Remi. “Now, we look to Aprio to have valuable finance solutions so that we can focus our internal time on marketing and operations.”

What challenges was the beauty brand facing?

The brand’s extensive financial model wasn’t being fully utilized, and as a result, did not yield useful information. Freck engaged Aprio for steady-state managed services as well as Financial Planning and Analysis (FP&A) services. The Aprio team was able to complete a significant review of their ledger system as well as updating the financial model, creating a more reliable tool for decision-making.

Managing accounts payable became more difficult as Freck’s business expanded and they worked with increasingly more vendors. Aprio streamlined the process, helping them manage contractors and vendors more efficiently. This allowed Freck to focus less on admin and more on creating products their customers love.

How did Aprio improve the Company’s business operations and processes?

Aprio supports Freck Beauty with a full suite of services including FP&A, income tax, and monthly accounting advisory support. Our eCommerce accounting specialists work closely with Freck’s team on a weekly basis to monitor and improve their financial analytics. Maintaining the revamped accounts payable system gives the brand room to scale without getting bogged down by administrative tasks.

Additionally, Aprio helped Freck Beauty transition from QuickBooks Desktop to QuickBooks Online, further simplifying their financial processes. Thanks to this partnership, Freck Beauty is on track to achieve continued year-over-year growth. Aprio has become a trusted partner, delivering consistent support that goes well beyond basic accounting.

“We appreciate Aprio because we trust they are going to do their back-end work without follow up. Aprio is an incredible growth partner,” – Freck Beauty Founder and CEO, Remi Brixton.

What’s next?

For brand owners thinking of expanding internationally, Aprio provides proactive advice and strategies on how to manage taxes and R&D credits; as you create new SKUs and products, offer employee benefits, and take other steps to scale your business, Aprio offers payments consulting, merchant services, and AP process streamlining.

The fastest way to scale is to get your backend processes streamlined. If you are growing your brand and expanding your market presence, contact our Outsourced Accounting team today.