Ark Rozental

Chief Behavioral Economics Officer

Ark Rozental is leading Aprio’s Behavioral Economics consulting business. He has more than 20 years of consulting and leadership experience in behavioral analytics and quantitative marketing.

Prior to joining Aprio, Ark has had a pleasure and a privilege of working with many great companies – Compaq (acquired by HP), Nestle, Bristol-Myers Squibb, Sybase (acquired by SAP), Maxim Healthcare, Yum!Brands, and IEWC, just to name a few – helping them leverage a predictive, computational theory of human behavior for top-line revenue growth.

Ark’s deep grasp of the environmental shift in the way we should use data to go about understanding the world, making decisions, and enabling unprecedented opportunities, was cited in “Entering the Shift Age”, 2013 Amazon #1 Bestseller in Business Planning and Forecasting; and in “Brand Shift: The Future of Brands and Marketing”, one of the top five best marketing books published in the world in 2014 (as determined by the Marketing & Sales Books annual Marketing Book of the Year contest; one of the most prestigious awards in business publishing).

As a critically-acclaimed international speaker, consultant, and workshop facilitator, Ark has delivered hundreds of speeches and workshops for thousands of C-level executives and business owners to demystify and unveil extraordinary growth opportunities hiding in their plain sight.

An insatiably curious lifelong learner, status-quo challenger, MIT-trained Social Physicist uniquely educated in applied mathematics, cybernetics, and the science of gastronomy, Ark enjoys contributing to life’s success stories – both professionally, and socially.