Posts by Tommy Lee
Restaurants Get Creative with #Experiential Marketing
Goodbye paid advertising; hello custom hashtag. Although restaurants have long used events to attract and retain customers, experiential marketing lets restaurants deliver unique, exciting and constantly-changing brand experiences. By organizing special events and making them readily “share”-able for social media, restaurants are reaching broader, more diverse audiences. Make Customers Part of Your Marketing Team Experiential…
Read MoreHow Airbnb Is Changing Today’s Hotel Business Model
Combined with technology, the sharing economy is impacting today’s hotel business model. Here’s how established industry players are responding.
Read MoreRetail Game Plan: Partnering With Amazon, Instead of Fighting It
Retailers are now partnering with Amazon to boost sales and reach more consumers. Learn about some of the big retail names adopting this strategy.
Read MoreLabor, Tech Fuel 2018 Restaurant Industry Outlook and Trends
The restaurant industry outlook for 2018 is in a state of flux. Here are the most significant trends from 2017 — and what to expect moving forward.
Read MoreOutselling Yourself: Maximizing Retail Performance With the Right KPIs
Successful retail performance requires knowing what to measure, and how. Here are essential key performance indicators (KPI).
Read MoreHigh Stakes in the Retail Industry Outlook for 2018
The retail industry outlook for 2018 is positive for e-commerce and brick-and-mortar retailers that leverage evolving technology and consumer trends.
Read MoreEight Types of Transition Relief from the Affordable Care Act
By Tommy Lee, partner; Anita McBurney, senior manager; and Bob Carreker, senior manager With the advent of the Affordable Care Act’s requirements, applicable large employers (ALEs) are faced with a substantial reporting burden as they adjust. Fortunately, the IRS has provided eight forms of transition relief for 2015 that employers can use to ease the…
Read MoreGet Ready to Report – 2015 ACA Requirements for Applicable Large Employers
By Tommy Lee, partner; Anita McBurney, senior manager; and Bob Carreker, senior manager The Affordable Care Act (ACA) is officially here, and now’s the time to begin gathering data to comply with the ACA’s requirements. If you’re an employer with over 50 full-time equivalent employees, you have reporting requirements for 2015 due in January of…
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