The Quiet Power of Sonic Branding 

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This week Dana is joined by Lauren McGuire, president of Made Music Studio for a talk about the power of sonic branding. Though often underappreciated, the right music can mean the difference between a good customer experience and a great one, a forgettable commercial and an earworm, and a two-dimensional brand identity and an immersive multisensory experience. Laura gives Dana some examples (though Dana gets stuck on Panera Bread) and they talk about the potential for hyperlocal soundtracks to match the tastes of local communities before Laura gets back to what she does best.