Adelle Starr
Vice President of Segment Growth | Hands-on marketing leader focused on developing and implementing growth strategies across Aprio
Who I work with
I work closely with practice leaders in all of Aprio’s service and industry groups to bring our clients the insights and solutions that help them achieve what’s next, while also driving growth for the firm as a whole. On any given day, my work includes monitoring the impact that regulatory changes or marketplace dynamics may have on our clients, and translating these issues into consumable, actionable marketing campaigns. My ultimate goal is to help our current and prospective clients engage with our professionals to address new opportunities.
My specialty
Over the past two decades of my career, I have developed a strong track record of delivering a higher return on investment (ROI) in B2B marketing to middle-market companies and C-level buyers. I was even honored by the American Marketing Association for the ROI I delivered from a marketing campaign. At Aprio, I lead a strategic marketing team that is focused on driving growth by understanding shifts and opportunities in the marketplace and how they affect our clients. We specialize in collaborating with practice leaders to help clients understand those changes and pursue the best path forward.
Results I have delivered
My years of experience driving growth across a variety of services and industries give me a unique perspective. I bring an analytical approach to marketing and hands-on knowledge of the professional services, outsourcing, manufacturing, healthcare, technology, interim CFO, retail and staffing industries.
Unique things about me
Early in my career, I wrote freelance magazine articles for extra income, which fueled my passion for learning and discovery. I wrote articles on everything from excavating dinosaurs to teaching ballroom dancing.
When I am not at work
I enjoy reading, playing team trivia and visiting new places around the country and the world, where I can learn about history and cultural traditions. Right now, my family and I spend a lot of time training our new puppy, Ushi.
People say I am
Thoughtful, productive and focused
Affiliations
I received my Bachelor of Arts degree in English from the University of Virginia and my Master of Arts degree in Advertising from The University of Texas at Austin. I am also proud to be a mentor with Atlanta GLOW, which focuses on providing mentorship, leadership development and life skills training opportunities to underserved women and girls.