Ark Rozental Bio Page
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Ark Rozental

Chief Behavioral Economics Officer. I also lead Aprio's Applied Behavioral Economics consulting practice.


Who I work with

I spend most of my time working with businesses and non-profits with revenues of $3 million to $4 billion optimizing their digital marketing efforts. I build teams, speak at industry events, and facilitate workshops for executives around the world.

What is my specialty

I am focused on augmenting digital initiatives through Applied Behavioral Economics Science. My work harmonizes Sales, Marketing, Psychology, and Data Analytics to deliver more and better wins. The result is an extraordinary ROI on digital budgets.

Unique things about me

I am a life-long learner, with a wide-ranging formal academic exposure to applied mathematics, cybernetics, blockchain strategy, managerial finance, and behavioral economics.

My work has been featured in the award-wining books “Brand Shift: The Future of Brands and Marketing” and “Entering the Shift Age.”

I hold numerous patents and trademarks and have co-founded and exited several startups. 50-80 times a year, domestically and internationally, I can be found speaking at industry and private events on the topic of Digital Marketing Optimization through Applied Behavioral Economics.

When I am not at work

I spend my spare time traveling the world and learning languages.

I am an amateur gourmet chef and have formally studied the science of gastronomy at The Hong Kong University of Science and Technology.

People say that I am

To paraphrase the famed Wayne Gretzky, I am passionate about deciphering – and doing – what needs to be done to position the puck where it needs to go for the team to win.


"A curious forensic listener"

Is there a fit?

It costs nothing to find out.