5 Ways Dentists Can Increase Marketing ROI

By Trent Watrous | August 25, 2021

At a glance: Get in front of patients: Marketing is what keeps dental practices top of mind for patients, but it does not mean anything unless practitioners measure their efforts. Level up your approach: Dentists should embrace a hybrid combination of digital marketing, community outreach and patient engagement to drive success. Get advice from experts:…

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How to Use Content to Power Professional Services Sales

By Aprio Publisher | February 27, 2018

At my first job after college, I observed how the sales teams in professional services firms used outreach methods that had worked for decades. They made cold calls. They relied on referrals. They shook hands with individual clients to build relationships one by one. This happened to be at a Fortune 500 company, although it…

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