Sales Engineers in Manufacturing Are a Best-Kept Secret for R&D Tax Credit

Industrial manufacturers that employ technical sales engineers might be unaware they can take advantage of the R&D Tax Credit. A sales engineer sells technologically and scientifically advanced products and services for which extensive knowledge of related processes and applications is necessary. Think diagnostic medical equipment, industrial machinery and engineering design services Manufacturers often don’t realize…

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How to Use Content to Power Professional Services Sales

At my first job after college, I observed how the sales teams in professional services firms used outreach methods that had worked for decades. They made cold calls. They relied on referrals. They shook hands with individual clients to build relationships one by one. This happened to be at a Fortune 500 company, although it…

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